Tobacco Companies Targeting Young People

Tobacco Companies Targeting Young People


Thesis: Statistics show us that young people are the main target of the tobacco

companies.


                         Outline


I. Introduction


II. Two main companies


III. Tobacco industries claims


VI. Other problems


V. Stopping them from smoking


VI. Conclusion


     Every day, 3,000 kids start smoking, most of them between the ages of 10

and 18. These kids add up to 90 percent of all new smokers (Roberts 38). These

statistics show us that young people are the main targets of the tobacco

companies. The cigarette manufacturers will deny it, but advertising and

promotion play a very important part in making these statistics a reality.

     The two main companies in this advertising war are Marlboro and Camel.

Marlboro uses a western cowboy called the Marlboro Man, while Camel uses Joe

Camel, a hip cartoon character. Everywhere you go there is billboards or some

other kind of advertisement on these two shady characters. When I say shady, I

imply that these characters are not just figures we see but they are traps just

waiting to lure the next victim in. As kids look through magazines and see Joe

Camel driving a cool car and surrounded by beautiful women they get the idea

that in order to be somebody they need to smoke a Camel cigarette. It is not

right to prey on young people just because they are unaware of the dangers of

smoking.

     The tobacco industry denies that these symbols target people less than

21 and claim that their advertising goal is simply to promote brand switching

a
This is ONLY a preview of the article. If you would like to view the entire document, you must subscribe to Academic Library. Please register below now!









Subscribe to Academic Library
When you subscribe to the Academic Library, you get 24-hour access to the online database containing full-text articles written by thousands of scholarly students. For only $8.95 per month, you receive unlimited monthly access to view and download all of our 40,000 articles available online. That is less than the price of one textbook!
This price includes:

24-hours-a-day, 7 days a week unlimited access on any computer with Internet access
Complete access to all 40,000 articles, essays, and research papers
Ability to view and download virtually unlimited number of documents
Ability to browse through perfectly arranged catalog of articles
Superior search and relevancy ranking techniques using Google SiteSearch and our local search engine
Instant access to the online database after registration


You can pay by credit card, checking account. You get instant access after registration:


You will be billed $ 8.95 every 30 days (recurring billing) starting on the day you subscribe.

Your credit card will automatically be renewed for your convenience until you cancel.




If you are already registered, please click here to login.