Colgate Palmolive

Title	Colgate Palmolive
# of Words	721
# of Pages (250 words per page double spaced)	2.88

Colgate Palmolive

Colgate Palmolive

     With a continuous expansion in it's product line, Colgate-Palmolive is
taking on the look of one of the most stable stocks on the exchange.  Colgate
has a wide variety of products sold around the globe including, Colgate
Toothpastes, Speed Stick Deodorants, Ajax Surface Cleaner, and Hill's Science
Diet foods for house pets.
     Colgate was founded in 1806 in New York City on Dutch Street by William
Colgate as a starch, soap and candle business.  Colgate produced soaps and
perfumes or the next 67 years and then in 1873, they introduced their first
toothpastes, which were aromatic toothpastes.  Then 13 years later, they
introduced the first dental creme packaged in collapsible tubes similar to those
used today.  After 104 years of being in business on Dutch Street, the largest
tenancy on record in New York City the entire Colgate organization moved to
Jersey City.  In 1928 Colgate made its greatest merger of all time with the
Palmolive-Peet Company and in 1953 took on its present name of Colgate-Palmolive.
By 1967 Colgate-Palmolive was on a roll with sales passing the 1 billion dollar
mark.  In the years after, Colgate began acquiring major companies and expanding
its product line with the purchases of Hill's Pet Products in 1976, the Mennen
Company in 1992 and in 1993 acquired the liquid soap brands of S.C. Johnson.
     Before the purchase of Mennen Co. in 1992, Colgate Palmolive had no major
presence in the deodorant industry.  With the purchase of Mennen Co. they held
16% of the deodorant market but had to compete with Proctor and Gamble, who held
26% of the market with products such as Sure, Secret and Old Spice.
     After the purchase of Mennen Co., which was easily purchased without resist
for $670 million in cash, Colgate-Palmolive held 16% of the deodorant market
with their Speed Stick and Lady Speed Stick deodorants, which are now the
leading in world wide sales of deodorants. They also now own products under the
Baby Magic name such Skin Bracer and Baby Magic Foot.

Powder.
     In 1976 , Colgate-Palmolive acquired Hills Pet Products Inc. Since the
foundation of this company in 1948, they have committed themselves to the health
and welfare of dogs and cats.  Today, Hill's Pet Nutrition Inc. is one of the
leading...

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